Detla, Southwest Airlines and AirTran are three airlines offering direct flights on the flight route from San Francisco (SFO) to Atlanta (ATL), offering between 6-8 flights a day. The flight time on the trip is 4 and a half hours, in which time you have covered almost the entire length of the country, 2,472 miles. Travelers make the journey both for business and pleasure.
The best way to save money on your air ticket on this route would be to take a connecting flight. If you are willing to fly via Chicago you can get a cheaper flight with United. US Airways offers a similar deal via Charlotte.
The Atlanta metropolitan area is well connected in terms of transport, so getting where you need to be is not a problem. For example, besides buses and trains one could take a shuttle downtown using the company called ''A National Limousine''. Once you are downtown, why not take the time to take in some of the city's sights such as Dr Martin Luther King Junior's house. Or one could explore the secrets of the CNN studios, located in the city center.